Of course dog owners buy certain products that non-dog owners do not need. But, did you ever consider how owning a dog influences your shopping habits? We all need dog food, pet supplies, dog toys and treats. How do we choose one product over another? What influences our buying decisions?
In today's episode, I’m speaking with Adrian Tennant about this very topic. He is the Vice Pesident of Insights at Bigeye, an advertising agency based in Orlando, Florida. The company has recently done a research study, led by Tennant, to find out how owning a pet influences a dog owner's purchases, brand appeal and devices.
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